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E-commerce design for a jewelry brand

Etkie is a jewelry brand working with Native American artisans in New Mexico. We designed a custom Shopify store from scratch, creating an e-commerce experience that reflects the craftsmanship and cultural story behind the products.

Challenge

Etkie had a strong product and brand story centered around handcrafted jewelry made by Native American artisans. The challenge was to design an online store that could present the products in a modern e-commerce environment while respecting the cultural and artisan context behind the brand.

The store needed a structure that balanced storytelling, product discovery and a seamless purchasing flow.

Approach

The Shopify store was designed from scratch, covering all key pages and responsive layouts.

Responsive layouts
Desktop and mobile designs were created for all main pages to ensure a consistent experience across devices.
Product presentation
Product pages were structured to highlight craftsmanship, materials and product details while keeping the purchase flow simple.
E-commerce structure
Collections, navigation and product pages were designed to make browsing and product discovery clear and intuitive.

Outcome

The final design delivered a cohesive Shopify store that combines storytelling with a clear shopping experience. The responsive layouts present the products in a modern way while allowing the brand's craftsmanship and heritage to remain central.

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